EcoBabes?
Just came across a post over at Treehugger.com that made me snicker a little while simultaneously piquing my interest (and not just because the word “babe” was involved!) - “what on earth could this be about?”, I thought to myself.
As I learned, ecobabes is a 2007 calendar, featuring “passionate, powerful, beautiful women from Northern California who are changing the world.” - a project put together as part of The Climate Protection Campaign.
One of our firm beliefs here at EcoSherpa is that in order to generate massive action, green initiatives need to be made appealing for the masses - NOT boring, depressing, unattainable etc! I’m sure there will inevitably be people who feel that beautiful women should not be used to sell environmentalism.
I for one will definitely be interested to see how this approach pans out for the ecobabes! 
Technorati Tags: ecobabes, climate change
Written by Bentley on September 22nd, 2006 with
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