Google’s Green Gameplan
I just caught a post on the AIDG blog (from yesterday) re: Google.org’s recently released philanthropic plans for the next 5-10 years. People love to slam Google more and more as they (big “G”) continue to spread their influence FAR beyond the cool search engine that started it all. In a sense I can understand people being wary (what is that saying about “absolute power?”).
Nevertheless, I’ve been pretty impressed with their apparent desire to make the world a better place (as they rapidly take it over – haha!). This new plan is certainly no exception.
Here is the first chunk of the press release on the Google.org site:
In its continuing effort to use the power of information and technology to help people better their lives, Google.org today rolled out five core initiatives that will be the focus of its philanthropic efforts over the next five to ten years. Google.org, the philanthropic arm of Google (NASDAQ: GOOG), will collaborate with experienced partners working in each of these fields, investing its resources and tapping the strengths of Google’s employees and global operations to advance its core initiatives.
Today’s announcement includes more than $25 million in new grants and investments to initial partners. The resources come from a commitment by Google’s founders to devote approximately 1 percent of the company’s equity plus 1 percent of annual profits to philanthropy, as well as employee time.
“In their first Letter from the Founders (2004), Larry Page and Sergey Brin said that we wanted to ‘make Google an institution that makes the world a better place.’ The work of Google.org will help us do that by applying Google’s strengths in organizing information and scaling technology to these complex issues,” said Sheryl Sandberg, VP Global Online Sales & Operations, and Google.org Board member.
Added Dr. Larry Brilliant, executive director of Google.org, “These five initiatives are our attempt to address some of the hard problems we as a world need to face in the coming decade. We have chosen them both because we think solving them will make a better, fairer, safer world for our children and grandchildren – and the children and grandchildren of people all over the world – but also because we feel that these core initiatives fit well with Google’s core strengths, especially its innovative technologies and its talented engineers and other Googlers, who are really our most valuable assets.”
Be sure to check out the full press release for all the details:
Google.org Announces Core Initiatives to Combat Climate Change, Poverty and Emerging Threats