Dell Issues Green Challenge
Michael Dell recently urged fellow members of the PC industry to follow his lead and start adopting greener practices, such as free computer recycling services and carbon-offsetting.
Dell has offered free recycling of all it’s equipment since 2004, although prior to June 2006 a purchase of new equipment was required.
The company announced yesterday that they are now offering to plant a tree for each system sold (for an additional nominal fee).
“We’re the first global technology company to offset emissions with the purchase of their computers,” Dell said.
The trees will be placed in areas where they won’t be felled, such as state parks and wildlife areas, said Larry Selzer, president of The Conservation Fund, which is one of two environmental groups involved in the planting effort.
“This groundbreaking program encourages participation by inviting customers … to address climate change,” he said.
Hmmm…I wonder if the Dell people in charge of Eco-goodness have heard about the recent research indicating that trees planted in the northern hemisphere do not in fact help offset CO2 emissions (actually contribute to them if I remember correctly)?
Oh well - definitely not trying to be a Negative Nelly! There are plenty of other benefits associated with planting more trees!
Hopefully we’ll hear about many more green initiatives (although some with a little more ‘oomph’ would be nice) from industry giants in 2007.
[Update] Whoops - forgot to include the link to the original article! Here ya go: Dell challenges PC makers to become ‘green’
Technorati Tags: computers, dell, recycling, carbon off-setting, global warming, co2 emissions, tree planting
Written by Bentley on January 10th, 2007 with
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