Just came across a post over at Treehugger.com that made me snicker a little while simultaneously piquing my interest (and not just because the word “babe” was involved!) - “what on earth could this be about?”, I thought to myself.
As I learned, ecobabes is a 2007 calendar, featuring “passionate, powerful, beautiful women from Northern California who are changing the world.” - a project put together as part of The Climate Protection Campaign.
One of our firm beliefs here at EcoSherpa is that in order to generate massive action, green initiatives need to be made appealing for the masses - NOT boring, depressing, unattainable etc! I’m sure there will inevitably be people who feel that beautiful women should not be used to sell environmentalism.
I for one will definitely be interested to see how this approach pans out for the ecobabes! 
Technorati Tags: ecobabes, climate change
Written by Bentley on September 22nd, 2006 with no comments.
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Once again Richard Branson made the headlines yesterday with his announcement to invest $ 3 billion dollars in alternative fuel research. The investment will come from expected profits from his Virgin airline and train businesses.
I have always admired Richard Branson for his savvy business and marketing skills and I believe that he is one of the most influential and powerful business minds of the 21st Century. I hope that his financial commitment will inspire other financial tycoons, corporations and governments to open their wallets and help save our planet.
Branson stated during his news conference, “Our generation has inherited an incredibly beautiful world from our parents and they from their parents,” Branson said at a news conference. “We must not be the generation responsible for irreversibly damaging the environment.”
Branson’s plan to fight global warming is to funnel his profits from his transport businesses into initiatives to come up with alternatives to fuels such as oil and coal. Some of his money would to toward research inside his companies, while other money would be invested in outside projects.
Branson has already launched a new company, Virgin Fuels, and will invest $400 million in renewable energy over three years. The first investment was in a California company that plans to build and operate ethanol plants.
I hope corporations around the world will start to take notice and realize that we have the intelligence, technology and resources to make clean energy the standard. We need to move away from our dependency on coal and oil and stop harming our planet.
To learn more about Richard Branson or Bill Clinton’s Global Initiative go to:
Virgin: www.virgin.com
Clinton Global Initiative: www.clintonglobalinitiative.org
Technorati Tags: Richard Branson, Virgin Fuels, renewable energy, global warming
Written by steve on September 22nd, 2006 with no comments.
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